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Your 7 part course will be sent to you at the rate of one part per week. This is to give you the time to apply each part in your business before the next part arrives.

Get Your Business Moving In The Right Direction

Every expert in every field knows that it is the fundamentals of their craft that provides the foundation of their expertise. Business Development is no different. In order to grow, a business has to have the right foundations. Learn the fundamentals by studying my seven week course in Business Development.

Even better, it will not currently cost you any money. All I ask for is your honest feedback on the content and whether it has been of value to you. This seven part weekly course will explain to you how to develop your business so that you make more money. With weekly exercises to complete you will begin to see your business from a fresh perspective. But be warned, you will be expected to take action with the knowledge that you gain.

Part 1-  What Does Your Business Actually Do?

Business is simple and yet most people seem to want to make it complicated. Find out the basic business model that every business has to operate from and determine what it is for your business.

Part 2 - The Five Phases Of Business Development

Every business moves through five phases. Each phase has a significant impact on the business structure. Not knowing what the phases are or there effects can have your business going round in circles rather than growing.

Part 3 - Why Every Business Needs Seven Departments

There is a basic structure to every business consisting of seven parts. If one of these parts is missing that could be a problem for you.

Part 4 - Changing Roles as Your Business Grows

As a business grows the role of the owner changes. Find out what the roles are and see if you are playing your part.

Part 5 - You Can’t Improve It If You Can’t See It

To develop your business you need a map. Find out what kind of map and how to draw one for yourself.

Part 6 - Creating a Joined-Up business

With everything else in place it is time to ensure that your business can flow. Learn the secret to ensuring you have a consistent and trouble free business.

Part 7 - Planning Your Future Growth

Finally, with everything in place you can begin to think about how to develop your business. Learn what you have to do and why you have to do it.

Atoms are the foundation of every physical thing. These tiny particles are combined to create everything around us. By combining them in different configurations we can build different things, but at their heart they are all the same; pure energy. By displacing a few negative or positive electrons we can transform the atom into a different type of matter. For instance removing two positive electrons from an atom of mercury would transform it into an atom of platinum. And Platinum is more valuable than Mercury!

It is the same with business. At the heart of every great business lie similar foundations; the same basic fundamentals that every business must obey. By adding or removing any of the fundamentals you can change a poor business into a successful business, or destroy a seemingly strong business.This is Business Development Alchemy!

Of course there are businesses that are successful where the owners are completely unaware of these Business Fundamentals, at least consciously. But Mercury and Platinum existed before we knew about electrons, atoms and photons. Knowing the basic building blocks gives us greater power to build what we want not by chance but by design, doesn't it.

It therefore follows that if you want to build a great business you can do so by chance or by design. Personally I have never been a great fan of chance alone.  Why not improve your odds by understanding the fundamentals that support any great business? Some of the fundamentals will seem obvious; you may find yourself saying, "Oh, I knew that." It is those fundamentals that you should inspect the closest. Sometimes something is so obvious that we think we must already be doing it, when in actual fact you may not be applying it for the maximum impact in your business.

This 7 week course begins slowly, because I know if I gave you too much at once you would become overwhelmed and put it aside for when you have more time. I also know that if you are like most business owners you are very busy.  But being busy will not change unless you begin to do something differently. It is a form of modern madness to think we can change our lives by continuing to do what we have always done. And the first thing you need to do is to step back and decide what it is you should be doing; and why.

One of the most common reasons business owners give me for not using my services straight away is because they don't have time to see me. They normally say things like, "Just let me get through this busy period and then I will have time to apply what I learn." I often chuckle inside when I hear that because I know that the only way they will get more time is if they stop and reassess what they are doing or if their business goes belly up. Then they will have plenty of time to reflect on what went wrong!

I don't want that to happen to you. I want you to apply each weekly session as it arrives and do what it suggests. Please don't wait to collect all seven parts and then just read your way through them; you have to take action each week. The time between doing is just as important as the time spent doing. Your unconscious mind needs to assimilate the knowledge and connect what you learn in this course with what you already know. By the end of seven weeks you will be looking at your business through completely different perspective.

So why am I just giving this to you for free? Having written this course for my existing clients I thought that I would just release it for everyone. My role as a business coach is to show you ways that you can increase your profits in order to have the lifestyle you want. As far as I am concerned, if every business owner understood and applied what is in this course the whole economy would improve. Mutual prosperity is good for everyone.

The more profit in excess of your needs that you have, the more inclined you may be to apply that profit to a worthy cause or charity. If I am able to provide a seed that can facilitate that, then I feel I will have achieved part of my mission in life of helping others get what they want out of life in an ecological fashion.

By understanding everything that is in my seven week course you can immediately start working on developing and growing your business. That means you will be more inclined to use my services because you will be making more money using the ideas that i have given you. It also means that we can start on a baseline where we can discuss your business development using the 20 Business Fundamentals as a framework towards the future.

So please sign up for the course. Your email will not be given to anyone else.

Eric Sutherland